Carmora (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect your information when you use our website and services.
We collect information you provide directly to us, including:
Your name and email address
Vehicle details such as registration number (VRM), make, model, mileage, and other information you submit
Any information you provide when contacting us
We may also automatically collect limited technical information, such as:
IP address
Device and browser information
Usage data related to how the service is accessed and used
We use your information to:
Provide vehicle information and valuation estimates
Respond to enquiries and communicate with you
Improve and maintain the Carmora service
Monitor usage and performance of the platform
Comply with legal or regulatory obligations
We only use your data for purposes that are relevant to providing and improving the service.
Carmora relies on third-party data providers to supply vehicle information and valuation estimates.
Vehicle data you submit may be shared with these providers solely for the purpose of delivering the service.
We do not control these third-party services and are not responsible for their privacy practices.
We may use cookies or similar technologies to:
Enable essential site functionality
Understand how users interact with the platform
Improve performance and user experience
We do not use cookies for advertising or behavioural tracking purposes.
You can control or disable cookies through your browser settings.
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required or permitted by law.
We do not sell your personal data.
We may share data with trusted third-party service providers who assist us in operating the platform, such as:
Hosting and infrastructure providers
Analytics services
Vehicle data and valuation services
These providers are only permitted to process data on our behalf and for specified purposes.
Under UK data protection law, you have the right to:
Access the personal data we hold about you
Request correction of inaccurate or incomplete data
Request deletion of your personal data
Object to or restrict certain types of processing
Request data portability
To exercise these rights, please contact us using the details provided in this policy.
We take reasonable technical and organisational measures to protect your personal data from loss, misuse, unauthorised access, or disclosure.
However, no system is completely secure, and we cannot guarantee absolute security.
We may update this Privacy Policy from time to time.
Any changes will be posted on this page, and the “Last updated” date will be revised accordingly.
If you have any questions about this Privacy Policy or how we handle your data, you can contact us at: